Heritage Tourism

The new and fascinating trend in world tourism, the Heritage Variation of vacation, is growing in popularity on a gigantic level.

American tourists do not want any longer “Europe in 7 days”. They want to see little villages, milk the cows with native families, eat dinner with them, drink the local wines and participate in the daily life of the visited community.

Slovenia – never an exploited tourist pass of the 60’s through the 80’s, can offer in this respect much more than the ‘traditional’ tourist destinations.

With our partner and his expert team in Slovenia, MarAlpina is planning a revolutionary program of heritage tours especially designed for American travelers of all ages and inclinations.

From food and wine tours, historical sites and discovery visits to religious festivals and saints’ celebrations and many other thematics during a year’s time, MarAlpina will customize a tour of interest for every American tourist who will come back home – in love with Slovenia – only to return again next season.

With mass tourism in total decline, small group travel, family parties, vacations and special event club-type tours will evidently be the norm of the future. Slovenia with its specific infrastructure, tradition and geographic location represents again the ideal heritage goal for the American traveler interested to explore his ancestry even if he is not from Slovenian descent but just generally European.

Ethical and Responsible Tourism Managing Sustainability in Local Tourism Destinations, 1st Edition Edited by Tony O’Rourke, Marko Koščak